Write the issue. We’ll write the week.

Fanout Studio turns each newsletter or blog issue into a week of finished posts for LinkedIn, X, Threads and Instagram. Written in your voice, checked line by line against your article, and approved by you before anything goes out.

We build it from your latest issue and email you a private link within a day. No card, no call.

All made from one review. See the full pack.Eight Sleep Review: Maintain It, or You've Bought a $3,000 Mattress Cover

One article in. A week of posts out.

This is a real pack from our sample client, shown exactly as delivered. The source is a 14-month owner's review of the Eight Sleep cooling mattress cover by Jay Benjamin. Every post and slide here came from that one article.

The articleAugust 2026
The Eight Sleep hub, a dark fabric-covered cylinder, standing beside a bed.

The article's own photo, reused in the posts.

Eight Sleep Review: Maintain It, or You've Bought a $3,000 Mattress Cover

By Jay Benjamin

“Fourteen months later, the cooling is marginal. It has never once gotten me where I want to be on its own.”

“I have never performed a single piece of maintenance on this machine. Not once.”

Read the original article

Seven designed slides in the publication's own type and colors. The cover uses the article's photo; the rest are type-only.

Slide 1 of 7: I sleep cold. My Eight Sleep never got there. Pictured: the bedside hub that cools Eight Sleep's mattress cover. The likeliest reason it underdelivered is embarrassing.
1 / 7
Slide 2 of 7: Meant to replace my sixty-four-degree bedroom AC. I sleep best cold, and a friend who bought one loved it. Fourteen months later, my bedroom AC still runs every night.
2 / 7
Slide 3 of 7: Eight Sleep mailed me a filter. I never installed it. It's a replaceable part for the hub, the bedside machine that runs the cooling. Mine arrived about six months in.
3 / 7
Slide 4 of 7: Eight Sleep advises two filter swaps yearly. I've done none. The one they've shipped me came free. My cooling faded over those same months, so the unfitted filter is my likeliest suspect.
4 / 7
Slide 5 of 7: Ask any Eight Sleep review how the bed was maintained. Much coverage came from free units, which rarely sit neglected a year. I'd wager a meaningful share of owners' beds do.
5 / 7
Slide 6 of 7: Unmaintained, an Eight Sleep is just a $3,000 mattress cover. Calendar the filter swap the day it arrives, twice a year. My app showed no reminder when I checked in August 2026.
6 / 7
Slide 7 of 7: Next: fit the filter, sleep on it a month. Then I'll say plainly whether the cooling came back. The full review lists every upkeep step and what I paid.
7 / 7
Caption

I should have been Eight Sleep's easiest sale. I sleep best cold, I keep my bedroom at sixty-four degrees, and a friend who bought one loved it. Fourteen months later, it has never gotten me cold enough on its own, and the air conditioning still runs every night. While writing my review, I found the likeliest reason: the hub filter the company mailed me, which they advise replacing twice a year, never got installed. That's on me. So I can't honestly tell you yet whether the cooling works. A new filter is on its way. Once it arrives, I'll fit it, drain and refill, sleep on it for a month, then report back. If you buy one, put the filter swap in your calendar the day the bed arrives. And when you read any review, ask how the bed was maintained. Link in bio. #eightsleep #sleep

How it works

You keep writing the way you already do. Everything after you hit publish is on us.

  1. Send us your newsletter

    Share your newsletter or blog link. For the free sample, that's the only setup there is.

  2. We learn your voice

    We read your past issues and write down how you sound: how you open, how you hedge, what you'd never say. Every post is written against that profile.

  3. Each issue becomes a pack

    When a new issue goes live, we turn it into a full set of posts and visuals, fact-check it against the article, and put it in your portal.

  4. You approve. It goes out.

    Approve, edit or ask for changes post by post. Once you approve, we schedule it into your own Buffer.

In every pack

Each issue becomes a set of posts built for each platform, not one summary pasted five times. Every post takes a different angle on your article, so a week of them doesn't repeat itself.

What the Eight Sleep review became

7
carousel slides and a caption
3
Stories frames
2
LinkedIn posts
2+7
X posts, plus a seven-post thread
1
Threads post
  • LinkedInLonger posts with room for an argument. Your link goes in a ready-to-paste first comment, so the post itself stays clean.
  • XStandalone posts plus a thread that walks through the article's main argument and ends on your link.
  • ThreadsShorter, conversational posts built around one sharp point from the issue.
  • Instagram carouselDesigned slides that tell the story in order, with a caption written for Instagram.
  • StoriesThree vertical frames: the hook, the payoff, and where to read the full piece.
  • ImagesYour article's own photos where they fit. Some posts are text-only on purpose, so your feed has variety. No stock photos, no AI-generated images.

Sounds like you. Says only what you said.

Generic AI posts are easy to spot and easy to scroll past. Every pack goes through four checks before you see it.

  • Your voice, on file

    A written voice profile built from your past issues: sentence length, humor, how you make a point, the phrases you avoid. Drafts that drift from it get rewritten.

  • Fact-checked against your article

    Every sentence is checked against the source. Anything the article doesn't support is cut or corrected. No invented numbers, no stretched claims.

  • A separate critic pass

    Each post is scored on its hook, specificity, voice, accuracy and fit for the platform. Anything under the bar goes back for revision.

  • A cold read of the visuals

    The carousel and Stories are shown to a fresh reviewer who hasn't seen the article. If they can't say what it's about and what you're arguing, the slides are redone.

Three real corrections from the Eight Sleep pack:

Fact-check: added a detail
Draft

I sleep best cold, and a friend raved about his.

The article says

“A friend of mine bought one, loved it, and told me so.”

Published

I sleep best cold, and a friend who bought one loved it.

Fact-check: overstated the scope
Draft

Every one has shipped to me free.

The article says

“Roughly six months in, the company mailed me a complimentary maintenance insert for the hub.”

Published

The one they've shipped me came free.

Cold read: unclear to a new reader
Reviewer's note on an early slide

“I don't know what a ‘hub’ or ‘hub insert’ is, or what it does.”

Published slide

It's a replaceable part for the hub, the bedside machine that runs the cooling.

Carousel slide: Eight Sleep mailed me a filter. I never installed it. It's a replaceable part for the hub, the bedside machine that runs the cooling.

Illustration of the client portal.

Nothing goes out until you approve it.

Every pack lands in a private portal. Read each post, edit anything, approve it, or tell us what to change and we'll rewrite it.

Prefer to post yourself?

Copy or download any approved post and publish it on your own schedule.

Or we schedule it for you

Approved posts go straight into your own Buffer account. You keep your channels and logins; we never ask for your social media passwords. Each month we read back how every post performed, the writing adjusts to what your audience responds to, and you get a growth report.

One plan. Every issue.

Start with a free sample pack built from your latest issue, so you can judge the writing before you pay anything.

Fanout Studio

A finished week of posts for every issue, scheduled into your own Buffer once you approve them.

$300/month

Or $3,000 a year: two months free.

Start with a free sample

First-month guarantee. If your first paid month isn't something you'd post, email us within 30 days and we'll refund it in full.

Included

  • A full pack for up to five issues a month (extra issues $50 each)
  • LinkedIn, X and a thread, Threads, an Instagram carousel and Stories
  • Written in your voice and fact-checked line by line against your article
  • Your article's own photos where they fit, never stock or AI images
  • A private portal to approve, edit or send back any post
  • Approved posts scheduled into your own Buffer at good times
  • Performance read back from every post; the writing adjusts to what works
  • A monthly growth report

For comparison

  • AI repurposing tools$9 to $199 a month for drafts you still edit, design and post
  • LinkedIn ghostwriters$500 to $1,500 a month, usually LinkedIn only
  • Social media agencies$1,500 a month and up

Prices in US dollars. Month to month, cancel anytime. Buffer is a separate account you own; its free plan covers three channels.

Questions

Anything else, email hello@fanoutstudio.com.

Who is this for?

Writers who publish a newsletter or blog on a regular schedule and know social media would grow it, but don't have the hours to turn every issue into posts. It works best when each issue has a real argument, story or finding in it.

Will it actually sound like me?

That's the point of the voice profile. We build it from your past issues before writing anything, and every draft is checked against it. The fastest way to judge is the free sample pack: it's built from your latest issue, so you can compare it with your own writing before paying anything.

Is it written by AI?

Drafts are produced with AI models, then put through the checks described above: voice, fact-check, a critic pass and a cold read of the visuals. Nothing is posted until you approve it.

Do I approve everything?

Yes. Every post waits in your private portal until you approve it. You can edit any post yourself or ask for a change and we'll rewrite it.

Which platforms do you cover?

LinkedIn, X (single posts and a thread), Threads, and Instagram (a carousel with caption, plus Stories frames).

Do you post for me?

Yes, through your own Buffer account: once you approve a post, we schedule it at a good time for that platform. You keep your channels and logins and never share a password with us. Buffer's free plan covers three channels; all four platforms need Buffer's paid plan. Prefer to post yourself? Copy or download any approved post.

Where do the images come from?

From your article. We use its own photos where they fit and design the carousel and Stories around them. Some posts are text-only on purpose. We don't use stock photos or AI-generated images.

Is there a contract?

No. Plans are month to month. Cancel anytime and you won't be billed again.

What about refunds?

If your first paid month isn't something you'd post, email us within 30 days of your first payment and we'll refund it in full. After that, you can cancel anytime and you won't be charged for the following month.

What does the sample pack cost?

Nothing. Send your newsletter or blog link and we'll turn your latest issue into a full pack and email you a private link. No card, no call.

See your own issue as a week of posts.

Everything in the Eight Sleep example, made from your latest issue: LinkedIn posts, X posts and a thread, a Threads post, an Instagram carousel and Stories. Judge it against your own writing before you spend a dollar.

We build it from your latest issue and email you a private link within a day. No card, no call.